The importance of raising your voice
The well-known restaurant booking platform ElTenedor released an ad in which they used a young chimp. MONA took action and launched a petition demanding that the brand withdraw it. Within a few days, more than 36,000 people had signed the petition on Change.org, and ElTenedor withdrew its advertising campaign and promised not to use chimpanzees or other wild animals in their commercials.
We want to congratulate ElTenedor for making the right decision and being so receptive to our message. Surely they will serve as an inspiration for many other brands that, due to ignorance, continue to use wild animals in their advertising campaigns.